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About Kelyland

Our Story

2013-2019 (Inception)

Hanke Chen, the founder of Kelyland Outdoors, has always been passionate about martial arts and outdoor travel. During high school, inspired by Bruce Lee’s movies, he taught himself nunchaku skills. While in university, he established the school’s nunchaku club and led its members in various teaching and performance activities over four years.

Hanke at Kelyland Outdoors 2013-2019 (Inception) -1
Hanke posing with his team after a nunchaku performance
Hanke at Kelyland Outdoors 2013-2019 (Inception) -2
Hanke and his Canadian colleagues in office after the meeting

With a bachelor’s degree in International Economics and Trade and a strong interest in outdoor products, Hanke began his career in the international trade of camping supplies after graduating in 2013. His professional journey started with an internship at a leading outdoor tent factory. During this time, he visited over 300 specialized factories, gaining deep technical knowledge of outdoor products. He also joined the sales team at numerous domestic and international exhibitions, building extensive sales experience.

Even with a busy career, Hanke never gave up his love for travel. Over seven years, he explored more than 100 cities across China. In 2014, he began traveling overseas as a backpacker, starting with Sabah, Malaysia, where he climbed Mount Kinabalu. This trip sparked his second passion—photography. Equipped with his Canon 650D, he traveled across Southeast Asia, visiting cities like Manila, Cebu, Da Nang, Hanoi, Ho Chi Minh City, Bangkok, Chiang Mai, Phnom Penh, Siem Reap, Malacca, Kuala Lumpur, Johor Bahru, Singapore, Jakarta, Bali, and Lombok, etc.

Hanke at Kelyland Outdoors 2013-2019 (Inception) -3
Hanke’s backpacking journey in Malacca, Malaysia

2020-2024 (Transition)

The COVID-19 pandemic brought significant changes to the camping industry, driving rapid growth both in China and globally. By 2023, as the pandemic eased in China, the sales market expanded quickly. This shift inspired Hanke to start his own business. He left his high-paying job to focus entirely on the overseas sales of camping products.

Kelyland Outdoors Office
Hanke founded his own company in 2024
Kelyland outdoors logo
Hanke designed the logo of Kelyland by himself

In 2024, Hanke launched Kelyland, an outdoor brand, and founded an international trading company under the same name, securing its trademark. The name “Kelyland” combines “kely,” meaning “small” in Malagasy, with “land,” representing a piece of territory. With over a decade of experience, Hanke aimed to build his own “small land” in the camping industry—a place where his clients would feel at home as its residents.

2025 and Beyond (Development)

The year 2024 marked the beginning of the Kelyland Outdoors team. After more than 6 months of hard work by Hanke, the company’s sales and service teams were fully formed, and business performance became stable. The team now includes Anne, Fanny, Jim, Lee, and Nigel. Like Hanke, each member is passionate about camping, travel, and international sales. They collaborate closely, with clear roles, working together to deliver excellent service to every Kelyland business partner.

Kelyland Outdoors Team
Kelyland Outdoors team is continuously growing

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Our Specialized Facility

Discover and explore our company’s core capabilities

Our Diverse Events

Our diverse activities, showcasing how our team balances work and leisure

Our Passionate Team

We are a young and dynamic sales team dedicated to serving overseas clients

Hanke Chen
Hanke is the team’s cornerstone, ensuring smooth internal communication and collaboration. He sets clear goals and direction, manages key client relationships, and oversees daily sales operations.
Lee Li
Lee worked as an operations specialist at a listed company’s retail platform, excelling in data analysis. He handles customer needs and inquiries with meticulous detail and a research-driven approach.
Jim Zhang
Jim is a top-performing salesperson with six years of experience. He’s skilled at spotting potential clients and nurturing those relationships, consistently driving impressive sales growth.
Nigel Lyu
Nigel is an international graduate who gained two years of work experience abroad and joined our team upon returning home. He has a strong grasp of overseas user behavior and focuses mainly on product development.
Fanny Zhang
Fanny brings four years of customer service experience to the team, having joined us a year and a half ago. She’s lively and manages after-sales service, patiently addressing customer complaints without losing her cool.
Anne Jing
Anne is a quiet and hardworking young woman who graduated from university two years ago. She approaches her work thoughtfully and is responsible for following up on orders.
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Our Cooperative Factories

Leveraging 17 core strategic factories and 200+ stable manufacturing partners, we’ve achieved exports of 1 million units and $10 million in cumulative revenue annually

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Our All-Round Service

This comprehensive process ensures every detail is meticulously managed, helping your business thrive in the competitive outdoor market

Step 1 - Demand Collection
  • Initial Contact: Schedule a consultation with the client.
  • In-depth Consultation: Discuss your brand identity, target market, and specific product needs.
  • Specification Gathering: Capture details on design preferences, intended use, comfort requirements, and unique features.
  • Documentation: Compile and share a detailed summary of your requirements with our team.
  • Collaborative Brainstorm: Partner with our design team and Kelyland design experts to develop initial concepts.
  • Concept Development: Create sketches or mock-up that focus on high comfort and distinctive design.
  • Proposal Creation: Present a comprehensive proposal outlining materials, customization ideas, and design refinements.
  • Internal Review: Refine concepts based on team feedback before client presentation.
  • Prototype Production: Develop a prototype based on the approved design.
  • Client Presentation: Organize a review meeting to showcase the prototype, emphasizing comfort, materials, and aesthetics.
  • Feedback Loop: Collect your feedback and make necessary iterations until the sample meets your expectations.
  • Final Agreement: Establish a detailed production agreement covering quantities, materials, delivery schedules, payment terms, and customization.
  • Confirmation: Both parties confirm and sign off on the agreement, paving the way for mass production.
  • Material Identification: Source high-quality, outdoor-grade materials tailored to your design and prototype feedback.
  • Supplier Verification: Ensure all materials meet strict criteria for durability, weather resistance, and lightweight properties.
  • Procurement: Secure competitive pricing and timely delivery of materials.
  • Production Oversight: Monitor the manufacturing process rigorously.
  • Regular Inspections: Check critical aspects such as stitching, padding consistency, and folding mechanisms.
  • Compliance Assurance: Verify that each product adheres to the approved design and quality standards.
  • Concept Development: Design packaging that protects the product while highlighting its comfort features.
  • Customization: Incorporate client-specific elements such as labels, washing instructions, and tags.
  • Approval: Finalize the packaging design after client review and feedback.
  • Final Quality Check: Conduct a thorough pre-shipping inspection to ensure product quality and compliance with specifications.
  • Documentation: Confirm that all units include the required labels, instructions, and tags before shipment approval.
  • Logistics Coordination: Optimize shipping methods and timelines with our trusted global partners.
  • Secure Packaging: Ensure products are safely packed to minimize transit damage.
  • Tracking & Communication: Provide real-time tracking and clear communication throughout the shipping process.
  • Dedicated Support: Offer a responsive support line to promptly address any inquiries or issues.
  • Feedback Collection: Actively seek feedback to improve our products and service.
  • Ongoing Improvement: Use insights to refine production and marketing strategies for future cycles.
  • Long-Term Relationship: Maintain continuous communication to support your evolving business needs.
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Expand your product line with premium outdoor gear backed by 12 years of expertise. We help your business grow with custom designs, reliable production, and global logistics. Partner with us for seamless service and innovative solutions. Share your needs, and let’s create something great together!

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