About Founder

My Journey

Beginnings

I’m Hanke Chen, from China, the founder of Kelyland Outdoors—a company dedicated to helping businesses worldwide source and customize reliable camping gear. With over 12 years in the industry, I’ve made it my mission to connect overseas clients with China’s top manufacturing resources.

Turning Passion into a Solution

China offers unmatched manufacturing capabilities, but finding the right suppliers for quality outdoor products can be challenging. That’s why I founded Kelyland Outdoors in 2024—to provide a one-stop procurement service, making it easier for businesses, especially small ones, to access durable, stylish camping gear like tents, tarps, and furniture.

My journey started small, much like a garage startup. In 2013, fresh from earning my international economics degree, I began working at a tent factory, learning the craft from the ground up. Over the years, I visited 300+ factories and traveled to 100+ cities in China and Southeast Asia, fueled by my love for the outdoors and photography. These experiences inspired me to create Kelyland—a “small land” where clients can trust in gear built for adventure.

Roots and Growth

I grew up surrounded by martial arts and travel, teaching myself nunchaku as a teen and leading my university’s club. But my career took shape in the camping industry, where I saw China’s potential as a global manufacturing hub. Before launching Kelyland, I spent years mastering sales and production, helping overseas clients source products while still in school.

At first, there were no clients—just a vision. In 2014, I began exploring overseas markets, climbing Mount Kinabalu and capturing the journey with my Canon 650D. That passion for adventure drives Kelyland today, where my team of Anne, Fanny, Jim, Lee, Nigel, and I have supported businesses in over 50 countries without external funding.

Building Trust

To reach clients, I started sharing my expertise early on—travel insights from Southeast Asia and practical tips on sourcing camping gear. This openness built trust, turning inquiries into lasting partnerships. In 2025, I plan to launch online content, sharing my knowledge to help more businesses navigate the outdoor industry.

Trace My Steps

See where I travelled as a backpacker

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Climbed the ancient city walls of Cebu. (2014)

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Rode a horse-drawn carriage on the streets of Manila. (2014)

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Rode a motorcycle on the way to Da Lat. (2016)

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Strolled around Nha Trang Cathedral. (2017)

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Put on a wetsuit to prepare for snorkeling in Nha Trang. (2017)

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Walked through old alleys before leaving Ho Chi Minh City. (2017)

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Walked through the city center of Phnom Penh. (2017)

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Rested at Choi Hung Estate in Hong Kong. (2018)

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Met a local rider while cycling in Lombok. (2018)

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Met a wandering guitarist at Melaka’s night market. (2018)

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Climbed Mount Huangshan with a tent and backpack. (2018)

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Photographed the sea at the Zhoushan Islands. (2019)

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Rested after climbing the mountain in Shek O.(2019)

Follow Me On

My Most Popular Blogs

Dome tent standing strong in windy mountain conditions

Business of Camping

Inflatable Tent Storage: Deflate to Avoid Seam Stress & Mold

Inflatable tent storage dictates warranty costs. Proper storage prevents mold and leaks, saving more than fabric upgrades.

Aug 30, 2026

Kelyland Custom Cases- Naturehike Trekking Poles

Business of Camping

Trekking Pole Tip Replacement: Carbide vs Steel for OEM

trekking pole tip replacement: Compare carbide vs steel trekking pole tips: hardness, lifespan, cost. Get a step-by-step replacement guide and OEM spec

Aug 30, 2026

Outdoor camping tent set up during sunset with a sleeping bag nearby, showcasing a peaceful wilderne.

Product Knowledge

Inflatable Tent Fabric: PVC vs TPU for Russian Winters

Sample approval isn’t enough. Inflatable tent air beams cracked at -25°C. Buyers must compare PVC vs TPU for winter use to avoid mass production failures.

Aug 30, 2026

Happy toddler safely tucked into a properly sized sleeping bag during a family camping trip

Quality Control

Adjustable Kids Sleeping Bag: 3 Factory-Level Fixes

Adjustable kids sleeping bags are a hard requirement, not a wish-list feature. Kids outgrow fixed sizes fast; adjustability ensures repeat buyers.

Aug 29, 2026

Kelyland Outdoors camping tent with outdoor furniture in a forest clearing.

B2B Sourcing

Ship Inflatable Tents from China: Customs & Logistics Guide

The inflatable tent shipment to LA/Long Beach hit a customs hold on Day 45. Wrong HS code and missing UN38.3 docs for the built-in air pump caused 3 extra days of inspection and a $1200 storage fee.

Aug 29, 2026

Kelyland Custom Cases- Geertop Trekking Poles

Business of Camping

Trekking Pole Sourcing: 5 Costly Mistakes to Avoid

trekking pole tip replacement: Compare carbide vs steel trekking pole tips: hardness, lifespan, cost. Get a step-by-step replacement guide and OEM spec

Aug 28, 2026

Leave A Quick Message To Me

Let’s explore the prospects of the outdoor industry！

If you have ideas for designing and launching outdoor products or want to sell your branded products in your local market, don’t hesitate to reach out. My team and I will work tirelessly to support you, leveraging our deep knowledge of China’s camping industry and its supply chain to ensure your success.