About Founder

My Journey

Beginnings

I’m Hanke Chen, from China, the founder of Kelyland Outdoors—a company dedicated to helping businesses worldwide source and customize reliable camping gear. With over 12 years in the industry, I’ve made it my mission to connect overseas clients with China’s top manufacturing resources.

Turning Passion into a Solution

China offers unmatched manufacturing capabilities, but finding the right suppliers for quality outdoor products can be challenging. That’s why I founded Kelyland Outdoors in 2024—to provide a one-stop procurement service, making it easier for businesses, especially small ones, to access durable, stylish camping gear like tents, tarps, and furniture.

My journey started small, much like a garage startup. In 2013, fresh from earning my international economics degree, I began working at a tent factory, learning the craft from the ground up. Over the years, I visited 300+ factories and traveled to 100+ cities in China and Southeast Asia, fueled by my love for the outdoors and photography. These experiences inspired me to create Kelyland—a “small land” where clients can trust in gear built for adventure.

Roots and Growth

I grew up surrounded by martial arts and travel, teaching myself nunchaku as a teen and leading my university’s club. But my career took shape in the camping industry, where I saw China’s potential as a global manufacturing hub. Before launching Kelyland, I spent years mastering sales and production, helping overseas clients source products while still in school.

At first, there were no clients—just a vision. In 2014, I began exploring overseas markets, climbing Mount Kinabalu and capturing the journey with my Canon 650D. That passion for adventure drives Kelyland today, where my team of Anne, Fanny, Jim, Lee, Nigel, and I have supported businesses in over 50 countries without external funding.

Building Trust

To reach clients, I started sharing my expertise early on—travel insights from Southeast Asia and practical tips on sourcing camping gear. This openness built trust, turning inquiries into lasting partnerships. In 2025, I plan to launch online content, sharing my knowledge to help more businesses navigate the outdoor industry.

Trace My Steps

See where I travelled as a backpacker

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Climbed the ancient city walls of Cebu. (2014)

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Rode a horse-drawn carriage on the streets of Manila. (2014)

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Rode a motorcycle on the way to Da Lat. (2016)

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Strolled around Nha Trang Cathedral. (2017)

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Put on a wetsuit to prepare for snorkeling in Nha Trang. (2017)

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Walked through old alleys before leaving Ho Chi Minh City. (2017)

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Walked through the city center of Phnom Penh. (2017)

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Rested at Choi Hung Estate in Hong Kong. (2018)

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Met a local rider while cycling in Lombok. (2018)

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Met a wandering guitarist at Melaka’s night market. (2018)

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Climbed Mount Huangshan with a tent and backpack. (2018)

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Photographed the sea at the Zhoushan Islands. (2019)

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Rested after climbing the mountain in Shek O.(2019)

Follow Me On

My Most Popular Blogs

Air Mattress

Air Mattress Deflation? 3 Material Fixes in Your OEM Spec

Air mattress deflation is often material stretch, not leaks. Specify cold-flex PVC beam elongation to prevent returns.

Jul 15, 2026

In a solo camping tent, sitting with a dag

Product Knowledge

Hot-Melt Seam Taping vs Sewn Seams for Waterproof Tent Durability

Verify tent seam tape specs and coating solids. Cheap substitutes cause leaks and massive returns. Audit upfront.

Jul 15, 2026

Folding Wagon Production Process- Material Inspetion

Uncategorized

Shipping and Logistics for Bulk Folding Wagon Orders: FOB vs DDP

FOB vs DDP dictates wagon margins. Verify HS codes and target $3.50-$6 freight costs to protect your bottom line.

Jul 15, 2026

Kelyland Custom Cases-BEAU JARDIN Collapsible Folding Beach Wagon

Folding Wagon

Folding Wagon Manufacturing Process: Quality Control Checklist

Wagon QC needs a 4-stage checklist. Enforce 150kg load tests and material specs to prevent costly mass production failures.

Jul 14, 2026

a double sleeping bag system properly integrated with a tent and pads versus two single bags with compatibility issues

Product Knowledge

Double vs Single Sleeping Bag: Warmth Test

Double bags offer better margins if engineered right. Box-wall baffles prevent cold spots, ensuring warmth and fewer returns.

Jul 14, 2026

Outdoor event tent at Kelyland Outdoors in a natural setting.

Case Studies

How Kelyland Delivered a 10,000-Tent Order for a Retail Chain

tent order case study is the first checkpoint buyers should lock before they approve a supplier, budget, or production slot. A retail category manager signing off a 10,000-unit tent order is making a bet on the factory’s ability to deliver weatherproof durability at scale. Without rigorous case study validation, that bet risks costly returns and damaged brand reputation.

Jul 14, 2026

Leave A Quick Message To Me

Let’s explore the prospects of the outdoor industry！

If you have ideas for designing and launching outdoor products or want to sell your branded products in your local market, don’t hesitate to reach out. My team and I will work tirelessly to support you, leveraging our deep knowledge of China’s camping industry and its supply chain to ensure your success.