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About Founder

My Journey

Beginnings

I’m Hanke Chen, from China, the founder of Kelyland Outdoors—a company dedicated to helping businesses worldwide source and customize reliable camping gear. With over 12 years in the industry, I’ve made it my mission to connect overseas clients with China’s top manufacturing resources.

Turning Passion into a Solution

China offers unmatched manufacturing capabilities, but finding the right suppliers for quality outdoor products can be challenging. That’s why I founded Kelyland Outdoors in 2024—to provide a one-stop procurement service, making it easier for businesses, especially small ones, to access durable, stylish camping gear like tents, tarps, and furniture.

My journey started small, much like a garage startup. In 2013, fresh from earning my international economics degree, I began working at a tent factory, learning the craft from the ground up. Over the years, I visited 300+ factories and traveled to 100+ cities in China and Southeast Asia, fueled by my love for the outdoors and photography. These experiences inspired me to create Kelyland—a “small land” where clients can trust in gear built for adventure.

Hanke at Kelyland Outdoors 2013-2019 (Inception)
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Hanke at Kelyland Outdoors 2013-2019 (Inception) -4
Rested with my friend at a café in Chiang Mai after hiking

Roots and Growth

I grew up surrounded by martial arts and travel, teaching myself nunchaku as a teen and leading my university’s club. But my career took shape in the camping industry, where I saw China’s potential as a global manufacturing hub. Before launching Kelyland, I spent years mastering sales and production, helping overseas clients source products while still in school.

At first, there were no clients—just a vision. In 2014, I began exploring overseas markets, climbing Mount Kinabalu and capturing the journey with my Canon 650D. That passion for adventure drives Kelyland today, where my team of Anne, Fanny, Jim, Lee, Nigel, and I have supported businesses in over 50 countries without external funding.

Building Trust

To reach clients, I started sharing my expertise early on—travel insights from Southeast Asia and practical tips on sourcing camping gear. This openness built trust, turning inquiries into lasting partnerships. In 2025, I plan to launch online content, sharing my knowledge to help more businesses navigate the outdoor industry.

Trace My Steps

See where I travelled as a backpacker

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Let’s explore the prospects of the outdoor industry！

If you have ideas for designing and launching outdoor products or want to sell your branded products in your local market, don’t hesitate to reach out. My team and I will work tirelessly to support you, leveraging our deep knowledge of China’s camping industry and its supply chain to ensure your success.

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