About Founder

My Journey

Beginnings

I’m Hanke Chen, from China, the founder of Kelyland Outdoors—a company dedicated to helping businesses worldwide source and customize reliable camping gear. With over 12 years in the industry, I’ve made it my mission to connect overseas clients with China’s top manufacturing resources.

Turning Passion into a Solution

China offers unmatched manufacturing capabilities, but finding the right suppliers for quality outdoor products can be challenging. That’s why I founded Kelyland Outdoors in 2024—to provide a one-stop procurement service, making it easier for businesses, especially small ones, to access durable, stylish camping gear like tents, tarps, and furniture.

My journey started small, much like a garage startup. In 2013, fresh from earning my international economics degree, I began working at a tent factory, learning the craft from the ground up. Over the years, I visited 300+ factories and traveled to 100+ cities in China and Southeast Asia, fueled by my love for the outdoors and photography. These experiences inspired me to create Kelyland—a “small land” where clients can trust in gear built for adventure.

Roots and Growth

I grew up surrounded by martial arts and travel, teaching myself nunchaku as a teen and leading my university’s club. But my career took shape in the camping industry, where I saw China’s potential as a global manufacturing hub. Before launching Kelyland, I spent years mastering sales and production, helping overseas clients source products while still in school.

At first, there were no clients—just a vision. In 2014, I began exploring overseas markets, climbing Mount Kinabalu and capturing the journey with my Canon 650D. That passion for adventure drives Kelyland today, where my team of Anne, Fanny, Jim, Lee, Nigel, and I have supported businesses in over 50 countries without external funding.

Building Trust

To reach clients, I started sharing my expertise early on—travel insights from Southeast Asia and practical tips on sourcing camping gear. This openness built trust, turning inquiries into lasting partnerships. In 2025, I plan to launch online content, sharing my knowledge to help more businesses navigate the outdoor industry.

Trace My Steps

See where I travelled as a backpacker

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Climbed the ancient city walls of Cebu. (2014)

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Rode a horse-drawn carriage on the streets of Manila. (2014)

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Rode a motorcycle on the way to Da Lat. (2016)

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Strolled around Nha Trang Cathedral. (2017)

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Put on a wetsuit to prepare for snorkeling in Nha Trang. (2017)

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Walked through old alleys before leaving Ho Chi Minh City. (2017)

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Walked through the city center of Phnom Penh. (2017)

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Rested at Choi Hung Estate in Hong Kong. (2018)

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Met a local rider while cycling in Lombok. (2018)

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Met a wandering guitarist at Melaka’s night market. (2018)

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Climbed Mount Huangshan with a tent and backpack. (2018)

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Photographed the sea at the Zhoushan Islands. (2019)

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Rested after climbing the mountain in Shek O.(2019)

Follow Me On

My Most Popular Blogs

B2B Sourcing

Folding Wagon Packaging Specs That Cut Freight Damage by 87%

folding wagon packaging specs after 2.4% claim. Buyer approved sample but ate damage cost as carton spec stopped at logo placement.

Oct 14, 2026

Stacks of fabric or upholstery material in a manufacturing or warehouse setting.

Product Knowledge

5 Flame Retardant PVC Fabric Certifications for Tents

Always verify flame retardant PVC fabric certificates match the actual shipped batch, as mills may swap formulations to cut costs.

Oct 13, 2026

Camping tent set up outdoors with mountain and trees in background.

Product Knowledge

Inflatable Tent Fabric MOQ: 2026 Prices & Lead Times

Custom inflatable tent fabric MOQs are often lower than the standard 3,000m. Ask the right questions to avoid overcommitting.

Oct 12, 2026

Workers assembling an inflatable camping tent in a workshop, surrounded by fabric materials and tools.

Product Knowledge

Inflatable Tent Leaks After One Season: 7 Defects & Fixes

Inflatable Tent Leaks After One Season: 7 Defects & Fixes is the first checkpoint buyers should lock before they approve a supplier, budget, or production slot. Subject: Pre-Production Sample vs. Mass Production Run — Inflatable Tent Leak Prevention.

Oct 11, 2026

Relaxing beach scene with a family under a tent on sandy shore, ocean waves, and palm trees in the b.

Camping Gear Reviews

Pop Up Beach Tent Frame Jams: Causes and How to Fix

Test pop-up tents in real sand, not just indoors. Showroom samples often fail in actual beach conditions, causing costly mass production issues.

Oct 10, 2026

Folding Wagon Production Process- Bending

Camping Wagon

Folding Wagons: $0 vs $50 Cost Breakdown for Resellers

A $50K order failed as mass production used cheaper, weaker parts than the approved sample. Always verify specs to avoid costly failures.

Oct 9, 2026

Leave A Quick Message To Me

Let’s explore the prospects of the outdoor industry！

If you have ideas for designing and launching outdoor products or want to sell your branded products in your local market, don’t hesitate to reach out. My team and I will work tirelessly to support you, leveraging our deep knowledge of China’s camping industry and its supply chain to ensure your success.